Flavour masking agents are food ingredients that are used primarily to cover undesirable flavour notes in the food products. Bitterness, vitamin and mineral flavour, glycerin flavour, metallic flavour etc. in the food product need to be masked with the flavour ingredient that gives pleasant and appealing flavour to the end-product. Flavour masking agents are not a single ingredient rather it is a system of a right combination of different agents that work together to mask the undesirable note. Commercially available flavour masking agents are a complex mixture of modifiers, enhancers and inhibitors that modifies certain flavours or enhances certain while inhibits other flavours.
Advancements in Flavour Industry Propelling Utilization of Flavour Masking Agents in Different Applications
Flavour masking agents are majorly driven by the increased consumption of processed food products. Many processed food products such as dairy-based products, meat products, bakery and confectionery products contains protein, vitamins, and/or such products that give off undesirable odor and taste. Moreover, flavour masking agents enable the reduction in the sugar content and fat content in the processed food products. With the current trend of eating healthy, the market for flavour masking agents is expected to increase in the forecast years.
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Flavour masking agents are driven besides the food and beverage industry by sports nutrition industry. Since the fitness and healthy lifestyle are trending worldwide, an ergogenic diet is being sought after. The sport nutrition products such as protein shakes, electrolyte rich drinks etc. usually have bitter and unpleasant flavour. The increased consumption of sport nutrition due to increase in disposable income is expected to boost the demand for flavour masking agents.
Pharmaceutical industry has increased over last decade with tremendous pace and also likely to show similar trend in the next decade. The rise in the pharmaceutical industry is due to the increased prevalence of the diseases. The use of flavour masking agent is very important in the pharmaceutical industry due to the concentrated amount of protein, vitamins or minerals present in the products. The market for flavour masking agents is expected to grow supported by the demand in the pharmaceutical industry.
Flavour Masking Agents Market Segmentation
The flavour masking agents market can be segmented on the basis of product type, end use, and sales channel.
On the basis of product type, the flavour masking agents market can be segmented as:
- Sweet Flavour Masking Agents
- Salt Flavour Masking Agents
- Fat Flavour Masking Agents
On the basis of end use, the flavour masking agents market can be segmented as:
- Food & Beverage Industry
- Meat & Meat Products
- Dairy-based Products
- Bakery and Confectionery
- Alcoholic Beverages
- Nutraceutical Supplements
- Sport Nutrition
On the basis of sales channel, the flavour masking agents market can be segmented as:
- Direct Sales/B2B
- Indirect Sales/B2C
- Intermediate/Bulk Distributors
- Brick & Mortar Retailers
- Online Retailers
Flavour Masking Agents Market: Regional Analysis
The market for flavour masking agents is dominated by the countries from North American and European region since the food and beverage industry, pharmaceutical industry as well as sports nutrition industry are well established. The market of the flavour masking agents is expected to show highest growth rate in the Asia Pacific and Middle East & Africa region. The growth is supported by the adaptation to the western lifestyle and food style by the increasing populace.
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Flavour Masking Agents Market: Key Participants
Some of the market participants in the flavour masking agents market are:
- Archer Daniels Midland Company
- Carmi Flavour and Fragrance Co., Inc.
- Keva Flavours Pvt. Ltd.
- Roquette Freres
- Sensient Technologies LLC
- GEO specialty Chemicals
- Cargill Inc.
- Symrise AG
- Givaudan Flavours
- FCI Flavours
- Firmenich International SA